The goal of this project was to completely redesign the brand identity of a local business, and I chose Little Bear Gelato, a local Edmonton-based gelato and sorbet business. The objective was to create a cohesive visual identity that reflects the brand’s community-focused values and French-inspired roots.

Through research, ideation, and design development, the final outcome included a new logo, colour palette, and typography system that captures the brand’s playful yet rustic tone, appealing to customers of all ages.